Make your Mark.eting
RTFM .
Make your Mark.eting
SELECTED WORK
Clearbook
Roboteam
Harmony
temi
Doritos
Strategic video for technology companies, products, and complex ideas.
Don't make "a video".
Make the thing your marketing actually needs.
RTFM shapes the message, runs the production, and gets the finished work out the door, without putting the project back on your team.
CAPTAIN NOTHING· LUMA POPCORN · CLEARBOOK · TEMI · HARMONY
SELECTED CLIENTS
Clearbook
Roboteam
Harmony
Temi
Doritos
18
years
Across technology, marketing, operations, and video.
Built inside tech
Led marketing and the U.S. business for a technology company.
02
WHAT WE DO
RTFM combines video production with the thinking that usually gets left outside the edit.
From messaging and format to campaign use and distribution, we shape the decisions that make the work useful.
01
The Film
• Brand films
• Product demos
• UI motion
• Customer stories
• Live action
• AI-assisted campaigns
02
The Thinking Around It
• Messaging
• Positioning
• Concepts
• Campaign structure
• Distribution
• Supporting assets
18 Years
Across technology, marketing, operations, and video.
Built inside tech
Led marketing and the U.S. business for a technology company.
02
WHAT WE DO
RTFM combines video production with the thinking that usually gets left outside the edit.
From messaging and format to campaign use and distribution, we shape the decisions that make the work useful.
01
The Film
• Brand films
• Product demos
• UI motion
• Customer stories
• Live action
• AI-assisted campaigns
02
The Thinking Around It
• Messaging
• Positioning
• Concepts
• Campaign structure
• Distribution
• Supporting assets
03
SELECTED WORK
UI+AI PRODUCT VIDEO
A finance product story built from UI motion, AI-assisted scenes, and a clear before-and-after narrative
TECH STARTUP MARKETING
A tech marketing package built from customer interview, webinar content, short social assets, and product explainers.
LIVE PRODUCTION · COMPANY PROFILE VIDEO
Live-action product and company films for robotics and defense-tech audiences.
AI-GENERATED AD
Captain Nothing
A toy that does nothing, so it can BE anything.
Voiced by a real (cute) kid. A quiet joke about AI itself.
AI-GENERATED FILM · FORMAL BRIEF
An 11-segment AI film built to Cannes Lions' strict Luma Dream Brief spec.
04
HOW IT WORKS
01
Give Us A Problem
A rough brief is enough. Tell us what needs to happen, who it needs to reach, and anything we should know.
02
We Figure Out The Rest
Message, format, concept, scope, production plan. We work out what the project needs, so you don’t have to.
03
We Run The Whole Thing
Scripts, shoots, UI, talent, edit, motion, AI, whatever the project needs. We manage the moving parts. You step in where your input actually matters.
04
You Get The Finished Work
Fast, polished, ready to use. Tight feedback rounds, no production babysitting, no chasing the project.
05
WHO'S BEHIND IT
Built by someone who has had to make marketing actually work.
RTFM is run by Danny Isserles, a creative operator with 18 years across startups, marketing, video, and company building. That mix shapes the work: creative enough to stand out, practical enough to be used.
Tell us what you’re trying to solve.
We’ll figure out what to make and take it from there.
06
START A BRIEF
Tell us what you’re trying to solve.
We’ll figure out what to make and take it from there.
Prefer email? Send a note to danny@rtfm.store
Prefer email? Send a note to danny@rtfm.store
03
SELECTED WORK
UI+AI PRODUCT VIDEO
A finance product story built from UI motion, AI-assisted scenes, and a clear before-and-after narrative
LIVE PRODUCTION · COMPANY PROFILE VIDEO
Live-action product and company films for robotics and defense-tech audiences.
AI-GENERATED FILM · FORMAL BRIEF
An 11-segment AI film built to Cannes Lions' strict Luma Dream Brief spec.
TECH STARTUP MARKETING
A tech marketing package built from customer interview, webinar content, short social assets, and product explainers.
AI-GENERATED AD
Captain Nothing
A toy that does nothing, so it can BE anything.
Voiced by a real (cute) kid. A quiet joke about AI itself.
04
HOW IT WORKS
01
Give Us
A Problem
A rough brief is enough. Tell us what needs to happen, who it needs to reach, and anything we should know.
02
We Figure Out The Rest
Message, format, concept, scope, production plan. We work out what the project needs, so you don’t have to.
03
We Run The Whole Thing
Scripts, shoots, UI, talent, edit, motion, AI, whatever the project needs. We manage the moving parts. You step in where your input actually matters.
04
You Get The Finished Work
Fast, polished, ready to use. Tight feedback rounds, no production babysitting, no chasing the project.
05
WHO'S BEHIND IT
Built by someone who has had to make marketing actually work.
RTFM is run by Danny Isserles, a creative operator with 18 years across startups, marketing, video, and company building. That mix shapes the work: creative enough to stand out, practical enough to be used.
Tell us what you’re trying to solve.
We’ll figure out what to make and take it from there.
Prefer email? Send a note to danny@rtfm.store
06